Timewise Repair is a line of skincare that celebrates and embraces the stages of life. Made for women in perimenopause and menopause, the messaging encourages women to age gratefully. The design system uses hairlines to reference family trees and generations. Photos are laid out to represent film strips and memories. The color purple is used throughout to call back to previous launches of this product line. Through the use of these elements, an emotional story is told that connects to women at various stages of life while also communicating the scientific effectiveness of the product.
RELAUNCH CAMPAIGN
MARY KAY - TIMEWISE REPAIR
DESIGN ART DIRECTOR /// AURORA SCHAFER
PHOTO ART DIRECTOR /// HAILEY BELL
COPYWRITER /// MEGAN CHAVIS