PRODUCT LAUNCH CAMPAIGN
A product launch for new Korean skincare products by Mary Kay, with a focus on making daily skincare fun. Through the use of three shapes and corresponding stickers representing each of the products and their benefits, playful photography, and bold typography, a story of products as play is told.
PHOTO & DESIGN ART DIRECTOR /// AURORA SCHAFER
VIDEO ART DIRECTOR /// KAYLEIGH HUTCHINGS
COPYWRITER /// MOLLY MCGONIGCAL
PHOTOGRAPHER /// JOSHUA PESTKA