PRODUCT LAUNCH CAMPAIGN

A product launch for new Korean skincare products by Mary Kay, with a focus on making daily skincare fun. Through the use of three shapes and corresponding stickers representing each of the products and their benefits, playful photography, and bold typography, a story of products as play is told.

PHOTO & DESIGN ART DIRECTOR /// AURORA SCHAFER

VIDEO ART DIRECTOR /// KAYLEIGH HUTCHINGS

COPYWRITER /// MOLLY MCGONIGCAL

PHOTOGRAPHER /// JOSHUA PESTKA

MARY KAY K-BEAUTY

Next
Next

MARY KAY TIMEWISE REPAIR